Courtesy of Ikea | |
Ikea's 34th U.S. store opened outside of Cincinnati March 12. |
IKEA representatives hope the store's central location to several colleges and universities will make it an ideal place for students to shop for dorm room and apartment furnishings.
"We are so excited about being around so many colleges," said Kitalean Mason, public relations specialist for IKEA. "We cannot wait to start officially welcoming students to our store."
IKEA hopes that its low prices will motivate students to shop at their store.
"We see all college students as potential customers and we pride ourselves on having quality products at low prices," said Mason. "We hope that once students buy something from our store that they will become life-long customers."
Alysse Bortolotto, a senior in communications, plans to become a loyal IKEA customer.
"I really love the store," she said. "I usually like contemporary and simple furniture, and the stuff at IKEA is always simple and youthful."
Bortolotto said that the two-hour drive to West Chester from Columbus will be worth it.
"Now that I'll be moving after graduating I'm going to be looking for new furniture," she said. "I'll be looking for stuff that looks less out of my grandma's closet and more of a grown-up style."
Mason said that IKEA's instant gratification factor will be very attractive to students.
"If you see something you want, you can take it home that day," Mason said. "The store is full of items that the customer can just grab and go."
IKEA also offers several services to make shopping at their store as convenient as possible. As soon as customers walk in they are given a store map, yellow IKEA shopping bag and a pencil to jot down all the products they like. Customers will also have free use of measuring tapes, a personal furniture consultant and three types of shopping carts.
The Sweden-based store also boasts a 350-seat restaurant that will offer breakfast, lunch and dinner. The restaurant offers customers a chance to try traditional Swedish dishes, including Swedish meatballs. IKEA is situated on Interstate 75 and will be open from 10 a.m. to 9 p.m. every day.
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